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PORTFOLIO OF SOME OF OUR FAVORITE CLIENT PROJECTS AND COLLABS
"When Noelle McInerney, founder of Ladidadi, needed to strategize growth and expansion, she called on The Helm to partner on enhancing internal systems. From crafting a comprehensive employee handbook to creating performance improvement plans and employee review infrastructure, we streamlined her internal operations to ensure her brand could thrive from the inside out. Now, with solid systems in place, Ladidadi is poised for expansion, and the team is empowered to reflect the brand’s core identity—internally and externally.”
“Now, with solid systems in place,
Ladidadi is poised for expansion”
"Katie Kozlowski of KK Destination Experiences needed her business to reflect the same elegance and quality her clients enjoy in their luxury vacations. The Helm stepped in to refine her branding and workflow, creating a seamless, cohesive client experience from the first phone call to the final thank you note. Every touchpoint now reflects the high standards of luxury and sophistication that Katie’s clients expect, ensuring that behind-the-scenes efficiency matches the flawless front-end experience.”
“Every touchpoint now reflects the high standards of
luxury and sophistication that Katie’s clients expect”
"Hadas Teuscher had a decade of experience and a global network of artisans specializing in unique vessels and objects, but needed a strategic partner to turn her passion into a fully realized business. We collaborated to build Trove from the ground up, starting with a comprehensive business plan and distinct branding that spoke to Hadas’ vision. We developed the website copy to capture Trove’s elegance, established internal systems for seamless operations, and optimized workflow processes. We also developed relationships with and onboarded artisans from around the world, ensuring their unique contributions were front and center. In addition, we implemented a dynamic social media strategy, handled marketing execution, led business development efforts, and managed the legal and financial infrastructure to ensure Trove launched smoothly and successfully.”
“We collaborated to build Trove from the ground up,
starting with a comprehensive business plan and distinct branding that spoke to Hadas’ vision..”
"After 15 successful years as a professional photographer, Jennings King felt it was time for a pivot. She turned to The Helm to explore new career paths, and after several strategic sessions, we landed on a deep and resounding 'Yes'—professional organizing. Together, we conceptualized her new business, Space Maker, designing its identity from the ground up. From creating polished one-sheets to writing website copy, defining services, developing a pricing structure, and outlining workflow processes, we designed a business that harnesses Jennings' entrepreneurial skills and eye for detail, turning her new venture into an organized success.”
She turned to The Helm to explore new career paths, and after
several strategic sessions, we landed on a deep and resounding 'Yes'—professional organizing
"Christine Marzullo, founder of Together at Peace Foundation, had a vision for a foundation that supported hopeful bereavement care through various charitable initiatives. When she came to The Helm, we worked together to categorize her creative ideas—what to launch immediately, future plans, and wishlist projects. From there, we developed a roadmap that transformed her vision into a fully realized 501(c)(3) foundation. From branding and mission development to legal structuring, we’ve continued to bring her vision to life, organizing successful fundraisers year after year. Together, we’ve launched new initiatives like podcasts, children’s books, and meaningful collaborations, all in line with the foundation’s mission to support those navigating loss with hope.”
“we developed a roadmap that transformed her vision
into a fully realized 501(c)(3) Foundation.”
"After 15 years in business, Adriana Marzullo of Zullo’s came to The Helm looking for a strategic partner to elevate her brand and streamline her operations. Together, we developed a growth strategy that aligned perfectly with her vision. From launching a 'menu of the week' service and launching fresh new website to shifting to a more efficient CRM system, innovating menu offerings, and revamping business outreach and proposal creation—Zullo’s is now primed for the next stage of growth. The results? Adriana increased revenue and no longer feels like she’s running the business alone—she now has a partner to strategize and bounce ideas off, making the journey that much more rewarding.”
“Adriana increased revenue and no longer feels like she’s running the business alone—
she now has a partner to strategize and bounce ideas off,
making the journey that much more rewarding.”
"When Kathy Napleton of Nourished Hinsdale realized that their charming farmhouse show kitchen had reached its capacity based on demands for their beautiful handmade market items, she called on The Helm to guide their expansion. With my extensive background in project management and culinary experience, we tackled every detail of the growth. From finding the perfect space and planning the layout to sourcing equipment, architectural drawings, and managing contractors, we handled the entire build-out process- securing permits, attending village meetings, overview of signage specifications- ensuring that every aspect was aligned with growth Now, their new kitchen is fully stocked, ready for production, and poised to support their booming business.”
“From finding the perfect space and planning the layout to sourcing equipment,
architectural drawings, and managing contractors, we handled the entire build-out process”
“Interior Designer Alegra Volpe was not looking for 'just another bio'—she wanted something that truly reflected her cool, collected and clever design. That’s when The Helm stepped in crafting an 'About Me' that was as sharp and unique as Alegra herself, ensuring her brand voice stood out from the crowd. From social media descriptors to website copy, we infused every word with her distinct style, making sure her audience connects with the real her.”
“From social media descriptors to website copy, we infused every word
with her distinct style, making sure her audience connects with the real her.”
"When Rachael Loerwald from branding firm Studio Foray needed compelling copy for Shelby Maberry, owner of Magic Middle, an innovative private education support service, she turned to The Helm. We crafted engaging, succinct website copy that made innovative offerings easy to understand and inviting to prospective clients. From service descriptions to essential information, every word was designed to capture the heart of Magic Middle’s mission—empowering students with personalized support.”
“From service descriptions to essential information, every word was designed
to capture the heart of Magic Middle’s mission—empowering students with personalized support.”
"To bring Harley Street Health’s concierge service to life online, The Helm partnered with Rachael Loerwald from Studio Foray and her client Dr. Callie Hollenshead. After diving deep into the target market, preferred audience, and unique differentiators, I crafted copy that perfectly captured the essence of this personalized healthcare experience. The result? Clear, compelling messaging that speaks directly to clients seeking bespoke medical care.”
“After diving deep into the target market, preferred audience, and unique differentiators,
I crafted copy that perfectly captured the essence of this personalized healthcare experience”
"When Melissa and Lauren had the vision to create LOMO Juice Co, they came to The Helm to bring their fresh-pressed juice idea to life. From the early stages of concept development to the final product on shelves, we worked together to develop a strategy that made their delicious juices stand out. With beautiful branding, engaging copywriting, compelling investor presentations, and a solid financial model, we ensured LOMO was ready to hit the market. A refreshing social media strategy rounded it all out, taking their business from dream to reality.”
“With beautiful branding, engaging copywriting, compelling investor presentations,
and a solid financial model, we ensured LOMO was ready to hit the market.”
"Tootie Foodie isn’t just a book brand—it’s a series of playful, sing-song story poems with food-centric characters that help kids learn emotional intelligence, 'accidentally on purpose.' When Tootie Foodie came to The Helm, we launched the brand from scratch. From creating catchy branding and writing engaging copy to developing direct-to-consumer mail workflows, I helped bring this deliciously fun concept to life. We also explored business development opportunities that ranged from in-store sales to offsite event functions, making sure Tootie Foodie reaches kids everywhere with its easy-to-digest life lessons.”
“When Tootie Foodie came to The Helm, we launched the brand from scratch.
From creating catchy branding and writing engaging copy to developing direct-to-consumer mail workflows”
"Kate and Jonathan of Tono Design were looking for a roadmap for growth. That’s when The Helm partnered with them to structure pro forma financial models and streamline workflow. We dove deep into their operating model and created a powerful pro forma- providing a clear, bird’s-eye view of when they could hire and make strategic growth decisions. With a compelling pitch deck and 1:1 sessions on marketing strategy, business development, and launch trajectory, we equipped Tono Design with the tools they needed to scale successfully."
